As a business owner controlling your advertising costs is a priority, vehicle wraps cannot be beat when compared to most common forms of advertising. However, most business owners may fail to realize that vehicle wraps are one of the best and most cost effective forms of marketing available to them. In addition to being immensely less expensive than the most common forms of advertising (such as radio or TV/Cable, yellow page directories, billboards, or various types of newspapers), vehicle wraps also offer the benefit of being mobile and always “on the move“!
Another significant benefit to vehicle wraps include an incredible lifespan of 5-7 years, a massive increase in the visibility of your business or organization, and the ability to advertise over a large geographic area and reach a wider range of potential customers!
Recent studies and surveys have indicated that over 95% of those surveyed remembered the advertisement and company name displayed on the vehicle wrap. If your businesses goals include building your company/brand name and recognition, look no further – vehicle wraps are your ticket to success and unlimited growth potential!!
Q. How effective are vehicle wraps? A. A vehicle wrap is the most effective form of advertising in the market today. One car wrap garners between 30,000 and 70,000 views per day.
It is a competitive environment and it isn’t easy to create customer awareness by using simple, traditional advertising. You have to be out-of-the-ordinary to be seen in today’s marketplace. If you want your brand to be recognized and be at the top of your client’s mind when they are in need of your product or services, you have to stay in front of them daily.
Car wraps boast the lowest cost-per-impression rate compared to any other form of advertising media and are not only affordable for large brands that elect to use vehicle wraps as a core advertising strategy, but also for small and medium-sized businesses. You can’t shut off the message on a vehicle, like you can on a TV, it is displaying your message and providing valuable advertising 24/7.
*Mobile advertising can be the most effective and efficient form of outdoor advertising, reaching more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising.
*More than 95% of Americans are reached by media targeting vehicle drivers and passengers.
*The average American has traveled 302 miles in the past 7 days.
*One vehicle wrap can generate between 30,000 – 70,000 impressions daily.
*Federal Highway Administration study forecasts a sharp increase in the amount of time spent in personal vehicles and the number of trips per household.
Fleet vehicle wraps are ideally suited for various types advertising campaigns, including new product launch, and event marketing and are increasingly being used as part of the marketing mix.
*Fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising.
*Transit advertising has grown to be the second largest segment of the outdoor advertising industry in terms of dollars spent representing 19% (as of 2003). The Outdoor Advertising industry has nearly doubled since 1993 from $1.19B to $2.09B in 2003. These numbers continue to grow each year.
*Eight out of ten Americans report they have walked in a town, city or downtown area, on average 6.1 miles in the past seven days. This pedestrian traffic represents a significant opportunity for advertisers.
It is not unusual for us to get a phone call requesting a price for wrapping. The caller inevitably says, ‘Maaco was only a few hundred dollars for a paint job’ or ‘That’s a lot less than painting!’ I became curious: Why do some of my callers think our vehicle wrap pricing is reasonable, while others scream bloody murder over the cost compared to painting? I found the simple answer to be that painting varies just as the quality of a wrapped vehicle varies.
I’m no expert on vehicle painting but it is my understanding a vehicle should be sanded, painted and primed. Then, it is actually painted. Just like other processes, the quality of the paint can make a huge difference. The vehicle is usually out of commission for two weeks. That being said, I’ve recently learned you can skip the first steps and go right to the painting to decrease the cost. So, a $500 Maaco paint job can seem like a great deal, but not include all the extras and look awful in a few years when it needs to be redone.
If you have been considering a vehicle wrap in lieu of a paint job, consider why you might choose a wrap. A car wrap is removable. Wrapping a vehicle means you can include various visual tricks you can’t achieve with paint. This might mean logo vehicle branding or digital logo images. Wraps last about 5-7 years and are completed in just two days. The box truck wrap can go over rivets, too. Wrapping, once removed, does not lower the value of your car.
On the other hand, if you have a highly specialized cherry apple neon rainbow color in mind, wrapping your car could be significantly more expensive. Maybe you only intend to keep a vehicle for a few years and don’t need any vehicle branding. It’s entirely up to you. Either way, vehicle wrapping and car painting costs can vary greatly, so buyer beware!
It’s no surprise, your wrap’s going to get dirty. After all, you’re exposing it to the elements when you’re showing it off! And remember that dirt, grime, and even road salts can be corrosive or abrasive to your wrap, and you’ve got to have a washing schedule to avoid doing damage to it.
Hand washing is the best way to keep the vehicle clean. Make sure you’re using a nice, soft, non-abrasive cloth. You want to avoid high pressure systems as they may damage the adhesive around the edges. It’s okay to run it through a car wash as long as it’s not high pressure.
You Can Wax Your Wrap
If you have a full wrap, there is no need for wax. If you have only a partial wrap, you can use wax on the exposed paint, but make sure to remove any build up along the edge of the graphics.
If you have a vehicle with window graphics or window perforated graphics, you want to avoid using an ice scraper. Instead, turn on the defroster and use a soft brush to do the job.
Any issues that may arise we will take care of it however best we can. You don’t have to worry about us disappearing or not answering the phone. We’ve got you covered.
With these tips in mind, do you feel like you’re ready to care for your vinyl wrap? Do you have any other questions? If you do, leave those in the comments below!